Nike

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Nike
Since 1971, Nike has established itself as a powerful sportswear brand. Recognised by its inimitable swoosh, Nike’s dedication to the sustainability and performance of its products ensures only the best in design and functionality. Technology meets style in Nike’s offering, and our selection covers everything from the legendary Air Max and Roshe One trainers to athletic Nike clothing for men, women and children.
Nike Air Max

Nike Air Max

Nike's Air Max has become one of the most famous designs in the history of footwear. It all began in 1979 when Nike began embedding Air Cushioning Technology into its midsoles. By the 80s, the Air component became larger and struggled to fit inside the traditional midsole.

Faced with this dilemma, designer Tinker Hatfield visited Paris and became inspired by the inside-out architecture of the Centre Georges Pompidou. The building's exposed structure gave Tinker the idea of carving out a window inside the midsole of the shoes and making the Air Unit visible. The visible air revolution was born.

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