Gio-Goi was created in 1988 by Chris and Anthony Donnelly. The British brand didn’t gain momentum until the Donnelly’s decided to sell the line in nightclubs around Manchester. Gio-Goi then became associated with the music and indie rock scene, and Manchester based bands like Blur, Oasis and Happy Mondays began wearing their clothes. In 2005 they had a small resurrection and in 2006, Pete Doherty collaborated and pushed the designs further into the limelight. The range includes women’s, men’s and kid’s clothing and produces everything from t-shirts to footwear.