The history of Lacoste follows the story of tennis icon, René Lacoste. His nickname “The Crocodile” inspired the signature symbol that is seen embroidered on all of the brand’s legendary polo shirts. Find other preppy staples, including Lacoste trainers and other essential pieces in our offering. From hoodies to iconic polo shirts, Lacoste style has its own loyal following and you can get statement pieces for less at Get The Label, with up to 75% off RRP. Why pay more for Lacoste?.